Aug 7, 2024

Aug 7, 2024

5 min read

5 min read

Four types of financial dashboards every business needs

How do four key financial dashboards—operational, strategic, analytical, and tactical—transform your business? Discover their roles in driving success with Enty

How do four key financial dashboards—operational, strategic, analytical, and tactical—transform your business? Discover their roles in driving success with Enty

Do you remember the flashing lights and loud sounds when you played Operation? Each buzz signaled a misstep in keeping the patient alive. Your business, too, is like a living organism where financial dashboards act as the heartbeat, ensuring everything runs smoothly. Operational dashboards handle daily rhythms, strategic dashboards plan for long-term health, analytical dashboards diagnose intricate data, and tactical dashboards provide targeted solutions. How do these dashboards ensure your business thrives? Discover the essential roles they play in maintaining your business’s lifeline, and learn the common mistakes to avoid, as well as the best practices to follow.

The role of financial dashboards in business

Financial dashboards play a crucial role in modern business management, offering you a powerful tool to visualize and analyze your company's financial health at a glance. These user-friendly interfaces provide real-time insights into key performance indicators (KPIs), enabling you to make data-driven decisions quickly and efficiently.

Financial dashboards offer numerous advantages to your business:

  1. Time-saving: they eliminate the need for manual data gathering and report generation, streamlining your financial reporting process.

  2. Improved decision-making: with real-time access to crucial data, you can make informed choices faster.

  3. Enhanced collaboration: dashboards foster transparency and accountability among team members, encouraging open communication.

  4. Trend identification: they help you spot positive trends and correct negative ones, improving overall efficiency.

  5. Accurate forecasting: by analyzing historical and current data, dashboards enable you to predict future outcomes more accurately.

Different types of financial dashboards serve various purposes within your organization: Financial reporting dashboards, for instance, provide high-level visualizations of KPIs such as revenue by division and operating margins over time. Cash management dashboards can offer a comprehensive overview of key financial metrics like quick ratio, cash balance, and working capital ratio. Let’s examine the key types in more detail.

Operational financial dashboards

Operational dashboards are essential tools for monitoring short-term performance and day-to-day operations. These user-friendly interfaces provide you with real-time insights into key performance indicators (KPIs), enabling quick decision-making and efficient problem-solving.

Key features of operational dashboards include:

  1. Real-time performance reports

  2. Detailed visualizations of core processes

  3. Focus on short-term operations

  4. Ability to track emerging trends

By implementing operational dashboards, you can ensure that your company's processes stay within prescribed quality and efficiency limits. This allows you to proactively analyze operational performance, improving process control and efficiency while averting potential issues.

Operational dashboards have numerous applications in finance and accounting:

  1. Expense management: compare actual expenses to forecasts for different time periods and expense types.

  2. Cash flow monitoring: track cash balances across all accounts and drill down for more detail.

  3. Profitability analysis: use project-net-profit dashboards to highlight the profitability of active projects.

  4. Accounts receivable tracking: monitor billing age by customer to boost liquidity and address overdue receivables.

  5. Fixed asset management: make informed decisions about asset utilization, modernization, or replacement.

Operational dashboard examples

  1. Real-time profit and loss dashboard: Shows net profits in real-time and provides on-demand projections for sales and expenses.

  2. General ledger dashboard: Allows filtering by specific GL accounts and zooming in for transaction details by period.

  3. Cash disbursals tracker: Monitors operating costs and provides insights into your general ledger.

  4. Time card analysis dashboard: Views time cards by employees and periods, comparing actual vs. budget data for projects and tasks.

By leveraging these operational financial dashboards, you can gain valuable insights, make data-driven decisions, and drive your business forward with confidence.

Strategic financial dashboards 

Strategic dashboards, on the other hand, are designed to monitor long-term company strategy and provide enterprise-wide insights. These dashboards help you identify trends and make effective business decisions over extended periods.

Key aspects of strategic dashboards include:

  1. Comprehensive reports analyzing large datasets

  2. Focus on long-term performance metrics

  3. Alignment with organization-wide strategic objectives

  4. Summaries of company performance over set periods (month, quarter, year)

Strategic dashboards enable you to quickly identify strategic concerns and take the necessary steps to address them. When used correctly, they can significantly lower operational costs and help you stay on track to achieve business goals efficiently.

You can use strategic financial dashboards to:

  1. Monitor key performance indicators (KPIs)

  2. Analyze revenue and profitability trends

  3. Track cash flow and liquidity

  4. Evaluate business unit performance

  5. Support strategic decision-making

Strategic dashboard examples

  1. Executive summary dashboard: provides a high-level overview of crucial metrics like ARR, cash balance, customer count, and net burn.

  2. Forecast vs. actuals dashboard: enables budget variance analysis and drilling down into departmental and account-level data.

  3. Cash flow analysis dashboard: offers a complete overview of cash inflows and outflows, supporting accurate cash position forecasting.

  4. Headcount analysis dashboard: tracks workforce changes and supports efficient headcount planning.

  5. SaaS acquisition metrics dashboard: provides insights into growth efficiency and effectiveness.

By leveraging these strategic financial dashboards, you can unlock valuable insights, streamline decision-making processes, and drive your business forward with confidence. Remember, the right dashboard can help you assume a more strategic advisory role, freeing up time for tasks that directly impact your company's bottom line.

Take control of your Finances with Enty now

Take control of your Finances with Enty now

Streamline finances

Comparing operational and strategic dashboards

While both types of dashboards are crucial for business success, they serve different purposes and audiences.

By utilizing both operational and strategic dashboards, you can gain a comprehensive view of your company's performance, from day-to-day operations to long-term strategic goals. This dual approach enables you to make informed decisions at all levels of your organization, driving growth and efficiency.

Analytical financial dashboards

Analytical dashboards are powerful tools that help you dive deep into your company's financial data. These dashboards create numerous data sets, enabling middle management to better understand specific areas of the business. One of their key features is historical data analysis, which allows you to spot trends, make comparisons, and set objectives. This capability is crucial for enhancing your business intelligence strategy.

With an analytical dashboard, you can simplify complex data through visualizations, preparing the ground for in-depth analysis. For instance, a sales analytics overview dashboard can provide insights into vital aspects of closed deals, including metrics like average time to close and new deal amounts. Similarly, an e-commerce overview dashboard can help online store owners measure their business performance by tracking transactions, revenue, and conversion rates.

Tactical financial dashboards 

Tactical dashboards are the most analytical type, used for monitoring mid-level management performance. They help you track progress towards goals and create future strategies based on analytical insights. These dashboards offer more detail than strategic dashboards but less than operational ones, striking a balance between high-level overview and granular data.

A key advantage of tactical dashboards is their visual interactivity, allowing you to explore data more thoroughly and extract valuable insights quickly. For example, when tracking a sales target, you can apply various filters to categorize data by region or product. This level of detail makes tactical dashboards particularly useful for subject matter experts and analysts in specific business areas.

Comparing analytical and tactical dashboards

While both analytical and tactical dashboards are interactive and allow for data drill-down, they serve different purposes.

By utilizing both analytical and tactical dashboards, you can gain valuable insights into your business performance, from comprehensive data analysis to targeted project tracking.

Implementing financial dashboards in your organization

To implement financial dashboards effectively, you need to select the right type for your organization's needs. Consider who will be viewing the dashboard and what your business goals are. For strategic planning, choose dashboards that focus on long-term performance metrics and align with organization-wide objectives. For day-to-day operations, opt for dashboards that provide real-time insights into key performance indicators.

Best practices for dashboard Implementation

When implementing financial dashboards, keep these best practices in mind:

  1. Consolidate data sources from multiple departments.

  2. Ensure data accuracy and relevance.

  3. Limit the number of metrics to 8-10 for a rounded view of performance.

  4. Use appropriate visualizations that clearly convey insights.

  5. Invest in tools that integrate with your current technology stack.

Common dashboard mistakes to avoid

To maximize the effectiveness of your financial dashboards:

  1. Avoid overloading with too much information.

  2. Don't use unnecessary gadgets or widgets that lack context.

  3. Ensure consistency in visual representation.

  4. Display data from the "zero" level to avoid distortion.

  5. Focus on current performance rather than just historical data.

By following these guidelines, you can create powerful financial dashboards that provide clear insights, enable data-driven decisions, and drive your organization's success.

Final thoughts 

Completing the puzzle of financial dashboards reveals a cohesive and actionable business strategy. Operational dashboards form the framework, strategic dashboards create the vision, analytical dashboards add depth, while tactical dashboards detail the intricate pieces. These tools enhance strategic clarity and precision in decision-making. Are you prepared to see the complete picture and act with confidence? Implement Enty and enjoy a clear picture of your financial dashboard.

Take control of your Finances with Enty now

Take control of your Finances with Enty now

Streamline finances