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Oct 26, 2023 · 6 min read

AI Tools for Small Businesses: A Comprehensive Guide

Discover AI tools revolutionizing SMEs, streamlining operations, boosting productivity, and enhancing profitability.

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Technology is constantly evolving, and artificial intelligence (AI) is at the forefront of this revolution. AI has proven to be a game-changer in various industries, including SMEs. In this article, we will delve into some of the best AI tools that can help streamline operations, boost productivity, and enhance profitability for small businesses.

The Power of AI in Small Businesses

AI is no longer a concept confined to science fiction. It's here, and it's transforming the way businesses operate. AI tools leverage machine learning algorithms and natural language processing to automate repetitive tasks, analyze data, and make accurate predictions. They can perform tasks that traditionally required human intelligence, such as speech recognition, decision-making, and language translation. But how does this benefit small businesses?

Key Advantages of AI for Small Businesses

There are several benefits to integrating AI into your small business:
  • Increased Efficiency: AI tools can automate routine tasks, freeing up your time to focus on strategic decision-making and business growth.
  • Improved Decision-making: AI algorithms can analyze vast amounts of data and provide insights that help inform strategic decisions.
  • Cost Savings: By automating tasks, AI can reduce labor costs and increase overall operational efficiency.
  • Enhanced Customer Experience: AI-powered tools can offer personalized experiences to customers, improving customer satisfaction and retention.
  • Reduced Workforce: AI can carry out various tasks, reducing the need for a large workforce.

Top AI Tools for Small Businesses in 2023

To help you navigate the AI landscape, we've compiled a list of the top AI tools that small businesses should consider:


Of course, everyone knows ChatGPT. But we should still mention it. OpenAI's ChatGPT is a language model that produces responses to text-based prompts that are human-like. It's versatile and can be used in content creation, content & email marketing, language translation, customer support, business planning, and other aspects of business operations.
The applications of ChatGPT for enterprises of all sizes are vast. Business requirements, familiarity with the tool, and creativity are the ultimate limiting factors in terms of its application. The idea of giving more complex work to a computer program can feel strange at first. Once a small business gets over this initial hurdle, however, ChatGPT may prove to be a valuable tool.
The key thing while working with ChatGPT is creating the correct prompt. Prompts are the textual inputs (e.g., questions, instructions) that you enter into ChatGPT to get responses. ChatGPT predicts an appropriate response to the prompt you entered. In general, a more specific and carefully worded prompt will get you better responses.
Your request should begin with a prompt such as "Explain," "provide," "create," or "what is," so that the AI system can interpret your intent. The better the output, the more information you should include in your prompt.
Pricing: Older versions like ChatGPT-3 and 3.5 are free to use, while ChatGPT-4 costs $20/month per user.

How Small Businesses Can Leverage ChatGPT For Success

As we said before, uses of ChatGPT are quite vast, so below you’ll find just a few examples of how you can leverage it for your business.
Generating customer service emails
Customer service emails can be easily automated with the help of ChatGPT. For instance, it can generate messages informing customers of upcoming maintenance, holidays, or special hours of operation. It can also generate marketing emails to inform customers of sales and special offers. ChatGPT can send these messages in a number of different languages.
Create product descriptions
ChatGPT can help you produce original and precise product descriptions. Moreover, if you put enough time into creating the correct prompt, ChatGPT can make these descriptions search engine optimization (SEO)-friendly and well-structured. As a result, you can improve your product listings and get more clients.
Competitor Analysis
By collecting information available to the public, ChatGPT can help you assess rival businesses, identify areas for improvement, and gain insight into the marketing tactics they employ by means of product-related conversation starters.
This data will help you better comprehend the competition and zero in on opportunities to outperform or differentiate yourself.
Since the latest version of ChatGPT is connected to the real-time internet, competitor analysis may be quite effective, as you’ll be able to quickly fetch data on your competitors in real-time.
Pricing above is provided for Estonian companies using Enty
Helping with web development
Because its training was based on information gleaned from the entirety of the internet, ChatGPT has acquired a basic understanding of coding and web development. Even though ChatGPT cannot completely take the place of web developers and designers, it is still able to assist in the generation of stand-in web pages.
This can be especially useful for rapidly iterating through different designs in order to settle on a final layout and feel, and it can also provide a starting point for further development.
And there are lots and lots of other implementations of ChatGPT. We recommend trying it yourself. However, you should remember that it's vital to check the information provided by ChatGPT and working on your prompts is the key to unleashing the full potential of this amazing tool.


DALL-E 2 is an AI system that generates high-quality images from text prompts. It can be used in various ways, such as generating product images for e-commerce websites or creating illustrations for news articles and social media posts.
Just like with ChatGPT, the key to get the most of this tool lies in creating the right prompt.
Pricing: $15 for every 115 credits (1 credit = 1 text prompt with 4 image variations).
By the way, the vast majority of covers on Enty’s blog and website are created with the help of DALL-E 2. We love it!


ClickUp is a cloud-based project management software that uses AI to streamline task planning, organization, and communication. It offers AI writing assistance, role-based AI tools, and integrates with popular SaaS tools like Slack, HubSpot, and Zoom.
Pricing: Free Forever at $0, Unlimited at $10/month per user, Business at $19/month per user, Enterprise (Custom Pricing).

Jasper AI

Jasper AI is an AI-powered writing assistant that helps generate a wide variety of content, from blog posts to social media captions. It offers over 50 templates, generates content in 30+ languages, and integrates with Grammarly, Copyscape, and SurferSEO.
Pricing: Creator at $49/month, Teams at $125/month, Business (Custom Pricing).


Motion is an AI calendar app that automatically builds your schedule, plans your day, and creates perfect to-do lists using machine learning and AI algorithms. It can schedule meetings while ensuring they don’t conflict with your calendar.
Pricing: Individual at $34/month, Team at $20 per user per month.


Lumen5 is an AI-powered video-editing and making solution for business owners and marketers to streamline video content creation. It has a built-in library of 500M+ images, templates, and high-quality videos.
Pricing: Basic at $29/month, Starter at $79/month, Professional at $199/month, Enterprise (Custom Pricing).

Check out Enty’s AI Contract Review

Recently, we launched the first beta of AI Contract Review. Even the current version significantly simplifies your contract routine. All you have to do is upload a document on Enty and get a full review done in a matter of 3 to 4 minutes.
As a result, you’ll get a contract summary in human language. This summary includes a general opinion on the quality of the contract and a score from 1 to 10. The main goal of the summary is to provide you with insights on the contract's quality right away.
In other sections, the tool will highlight all contract details in one place. Yeah, we know how hard it is to get this information by yourself. Another section provides insight on what you should pay attention to in relation to this contract.
Last but not least, our tool provides you with a list of improvements you should consider implementing in the contract.
Explore AI Contract Review

How to Choose the Right AI Tool for Your Business

Selecting the right AI tool for your small business involves considering several factors. Here are some key elements to keep in mind:
  • Business Needs: Clearly identify your business needs. This will help you pinpoint the areas where AI can provide the most benefit.
  • Ease of Use: Consider the learning curve associated with the AI tool. The tool should be user-friendly and require minimal training.
  • Integration: Check if the AI tool can seamlessly integrate with your existing business systems and software.
  • Cost: Analyze whether the cost of the AI tool aligns with your budget. Remember to consider the return on investment.
  • Support: Ensure that the AI tool provider offers robust customer support.


In today's digital age, artificial intelligence is no longer a luxury but a necessity for small businesses aiming to stay competitive. By incorporating AI tools into their operations, small businesses can automate tasks, enhance productivity, and ultimately boost their bottom line. From automating content creation with Jasper AI to streamlining project management with ClickUp, the possibilities with AI are endless. The key is to choose the right tool that matches your business needs and budget.
Remember, the adoption of AI in your business is not about replacing humans but about empowering them to work more efficiently and make more informed decisions. So, get started today, and let AI take your small business to new heights.
And don’t forget that you can easily simplify the back-office management of your company with Enty. Easily issue invoices, create contracts, and simplify hiring. For just €14/month.
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