- Consistency: Ensure that the designs are consistent with your existing brand identity, including the use of colors, typography, and imagery.
- Effectiveness: Evaluate whether the designs effectively communicate your intended message and achieve the desired impact.
- Usability: Consider the practicality and usability of the designs across different platforms and mediums.
Once you are satisfied with the final designs, provide your approval to the freelance graphic designer, and discuss any final deliverables or files that you may require.