Your company’s name is gonna be placed not only on paper. The domain, trademarks, and social media profiles are likely to be named the same way as your company. So, before choosing a certain name for your business, check the availability of the domain name on such websites as GoDaddy
, simply google the potential name to determine that the name isn’t already taken, and check the availability of nicknames on social media you’re going to use.
Also, if you want your legal name and brand name to be identical, check the possibility to register a company with the legal name you want. Find an official website in your country that will provide you with this information. In the case of Estonia, you can use this official website
. Don’t confuse a legal name and a brand name
— companies can be registered with legal names not identical to the actual ones. For example, Enty is legally registered as “Entytech OÜ”, SpaceX as “Space Exploration Technologies Corp.”
So, your company’s name shouldn’t comply with any requirements. It can be a unique word that has never existed (like Google, IKEA, or Lego), an informative name that will let people know your company’s occupation (like Vodafone, Dollar Tree, or Hotmail), or just a meaningful name for you. Remember, that the name is not a panacea
— most of all, the future of your business depends on the team, idea, and passion you are building the product with. Yes, the name is the face of your company but not the body.